ACNE STUDIOS AB – COOKIE POLICY

Introduction

We, Acne Studios AB, reg. no. 556504-7726, (“we”, “ us” etc.), use cookies on our website www.acnestudios.com (the “Website”). In this policy you will find information about what cookies we use, what they are used for and what choices you can make regarding these cookies.

Together with cookies we also use other techniques such as beacons and pixel tags, all jointly referred to as “cookies”.

Our use of cookies may involve processing of personal data, for more information please see below.

Cookies help us enhance your user experience on the Website and help us learn what information interests you. This policy describes what information they gather, how we use it and why we sometimes need to store these cookies.

We will also share how you can prevent cookies from being stored.

Cookie preference and consent

Before we can place a cookie on the Website, we must get your consent. Therefore, when you visit the Website from a device for the first time you will be asked to manage your cookie-preferences in our so-called cookie-banner. Your choices will be saved and only the cookies to which you have given your consent will be placed on the Website. Your preference-settings are saved for 1 year. You can change your cookie-preferences at any time via the cookie policy page under “cookie settings”.

However, we do not need your consent for placing necessary cookies as these cookies are essential for the functioning of the Website.

Please note that your chosen preferences will only relate to the device you are using at the time. Should you use another device for vising the Website, you must manage your cookie-preferences for that specific device.

If you do not want to allow storing of cookies on your device this can also normally be disabled partly or fully in your browser settings function. In some web browsers you can for example block all cookies, allow only first party cookies, or delete cookies. You can also delete previously stored cookies in your web browser.

However, please note that if you block, de-select or delete cookies it may downgrade or 'break' certain elements of the Website’s functionality. In order to get the best experience when using the Website we recommend that all cookies are enabled.

Below are pages describing these settings in more detail for the most commonly used browsers:


Personal data

Our use of cookies may lead to the processing of personal data. By giving us your consent for the use of cookies we may therefore get access to personal data regarding you. For example, if you choose to give your consent to cookies we might save an address that you have provided in relation to an earlier purchase to simplify your next purchase. This would amount to processing of personal data.

Google Consent Mode v2 Notice

We use Google Consent Mode v2 to manage how cookies and tracking technologies interact with Google services based on your consent preferences. This ensures that data collection and processing align with your privacy choices while maintaining essential website functionality.

How Data is Processed Based on Your Consent

  • • If you consent to analytics and/or advertising cookies: Google services (such as Google Analytics and Google Ads) will receive data that helps us measure website performance and deliver personalized ads.
  • • If you reject cookies: Google Consent Mode adjusts tracking so that only limited, aggregated data is shared without identifying you.

Cookieless Pings

Before consent is given and when consent is denied, Google Consent Mode enables Cookieless Pings to collect certain event data in a non-identifiable manner. Cookieless Pings are a method of transmitting limited, non-identifiable data to Google without using cookies. These pings help us understand general website interactions without storing personally identifiable information (PII). The data transmitted may include:

  • • Timestamp of the interaction
  • • Browser type
  • • Device type
  • • Referrer website or page
  • • Indications of ad-clicks
  • • Consent state (whether consent was given or denied)

These pings ensure compliance with privacy regulations while providing essential insights into website performance. No User-ID or other personally identifiable data is processed unless you explicitly opt in.

Data Retention and Transfers Please note that data shared with Google services is subject to Google’s data retention policies, which may differ from our own. Once data is sent to Google, it is processed and stored according to Google’s rules. You can refer to Google’s Privacy Policy for further details.

Some cookies may involve data transfers outside the EU/EEA. Where applicable, we use the EU-U.S. Data Privacy Framework and other legal mechanisms to ensure your data is protected during international transfers.

To learn more about our use of cookies, tracking technologies, and consent management, please review other parts of this Cookie Policy. You can also update your preferences at any time via our Cookie settings page to adjust how your data is collected and processed.


Changes to this policy

We may update this policy from time to time to reflect changes to the cookies we use or for other legal or regulatory reasons. Please visit this policy regularly to stay informed about or use of cookies and related technologies. The date at the end of this policy indicates when it was last updated.

How to contact us

If you want to know more about cookies or have any question you can email us at clientservices@acnestudios.com

Last updated June 2026