Circular packaging
- Target: Circular packaging across all our operations by FY 26/27
- Progress: 63% of Acne Studios packaging was made from recycled materials and we introduced FSC logo and license on our packaging in FY 24/25
Our packaging is known for its instantly recognisable tone of pink, but we want it to stand out for more reasons than one. Our goal is for all our packaging to be circular by FY26/27 guided by our Circular Packaging Policy that specifies considerations and rules for the design, materials, production and operations around our packaging. So, we are challenging ourselves to create more with less, to use recycled materials and to design items that can be easily recycled after use. We have eliminated plastic from our retail packaging, and we are finding innovative solutions for every package, box, and bag.
Acne Studios shopping bag
In 2022, we redesigned our shopping bag to be more circular. The handles are now made from paper to ensure easy recycling at the end of its life, and it is made with 40% certified recycled content. We are looking to increase the percentage of recycled paper even further.
