Circular packaging

  • Target: Circular packaging across all our operations by FY 26/27
  • Progress: 52% of our paper packaging was made of recycled paper in FY 22/23

Our packaging is known for its instantly recognisable tone of pink, but we want it to stand out for more reasons than one. Our goal is for all our packaging to be circular by 2027. So, we are challenging ourselves to create more with less, to use recycled materials and to design items that can be easily recycled after use. We have eliminated plastic from our retail packaging, and we are finding innovative solutions for every package, box, and bag.   

Acne Studios shopping bag

In 2022, we redesigned our shopping bag to be more circular. The handles are now made from paper to ensure easy recycling at the end of its life, and it is made with 40% certified recycled content. We are looking to increase the percentage of recycled paper even further.  

More on Sustainability

Creative manifesto
We believe creativity is our greatest asset, and how we utilize it is our greatest responsibility.
1. Design for longevity
100% of our collection designed with longevity principles by FY 30/31
2. Preferred materials
100% of our collection made in preferred materials by FY 26/27
3. Low impact production
100% use of low impact processes in our production by FY 26/27
4. Strategic partnerships
>50% of orders with suppliers sharing our sustainability ambitions by FY 26/27
5. Traceable supply chains
100% traceable supply chains down to raw materials by FY 26/27
6. Protecting workers rights
100% monitoring of workers’ rights across our supply chain by FY 26/27
7. Reduced climate impact
50% absolute reductions of Scope 1, 2 and 3 GHG emissions by FY 30/31
8. Circular packaging
Circular packaging across all our operations by FY 26/27
9. Towards zero waste
Reduce, reuse and recycling of waste across all operations by FY26/27
Documenting our work
Policies and annual sustainability reports
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